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Welcome to UnderLens.com
we are a Image Consulting and Media Branding company geared towards global marketing. Here
at UnderLens.com we specializes in Domestic
marketing, Export marketing, International marketing, Multinational
marketing. Global Marketing is when a company becomes a global
marketer, it views the world as one market and creates products that
will only require weeks to fit into any regional marketplace.
Marketing decisions are made by consulting with marketers in all the
countries that will be affected. The goal is to sell the same thing
the same way everywhere. Elements of the global marketing mix the
“Four P’s” of marketing: product, price, placement, and promotion are
all affected as a company moves through the five evolutionary phases to
become a global company. Ultimately, at the global marketing level, a
company trying to speak with one voice is faced with many challenges
when creating a worldwide marketing plan. Unless a company holds the
same position against its competition in all markets (market leader,
low cost, etc.) it is impossible to launch identical marketing plans
worldwide.
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For a company to keep growing, it must increase sales. Industrialized
nations have, in many product and service categories, saturated their
domestic markets and have turned to other countries for new marketing
opportunities. Companies in some developing economies have found
profitability by exporting products that are too expensive for locals
but are considered inexpensive in wealthier countries.
With
the proliferation of the Internet and e-commerce (electronic commerce),
if a business is online, it is a global business. With more people
becoming Internet users daily, this market is constantly growing.
Customers can come from anywhere. According to the book, “Global
Marketing Management,” business-to-business (B2B) e-commerce is larger,
growing faster, and has fewer geographical distribution obstacles than
even business-to-consumer (B2C) e-commerce. With e-commerce, a brick
and mortar storefront is unnecessary.
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Global marketing is not a revolutionary shift, it is an evolutionary
process. While the following does not apply to all companies, it does
apply to most companies that begin as domestic-only companies. (Kotabe
& Helsen, Global Marketing Management.)
Here are some of the strategies we incorporate into our Global Media Marketing:
- Economies of scale in production and distribution
- Consistency in brand image
- Ability to leverage good ideas quickly and efficiently
- Uniformity of marketing practices
- Helps to establish relationships outside of the "political arena"
- Helps to encourage ancillary industries to be set up to cater for the needs of the global player
- Differences in consumer needs, wants, and usage patterns for products
- Differences in consumer response to marketing mix elements
- Differences in brand and product development and the competitive environment
- Differences in the legal environment, some of which may conflict with those of the home market
- Differences in the institutions available, some of which may call for the creation of entirely new ones (e.g. infrastructure)
- Differences in administrative procedures
- Differences in product placement.
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